OneTrading are an exciting new Crypto trading brand who recently came to market after spinning out of Bitpanda. Working directly with OneTrading’s new leadership team, including the CEO, I led a lean brand creation programme so that they could launch to market with something that inspired them and would appeal to their young audience.

We had one of the best creative briefs ever, which was simply the word ‘Tron’. Having confirmed this was a reference to the film I led the team to create their stunning new brand.