During my time at Valtech I led design on the easyJet account for almost 2 years. During that time I oversaw a number of work-streams. This included a program of continuous improvements, quarterly innovation sessions and the creation of a new tool Inspire Me.
Inspire Me encourages browsing customers to become virtual tourists. With a conversational search interface, 100% instagram imagery that appeals to our target of generation easyJet customers.
On launch easyJet saw a progression to flight grid increase 25% (mobile) and 20% (tablet). Inspire me won Best Entertainment and Leisure Experience at the UXUK Awards in 2018.
I have spoken a number of times about the success of Inspire me, including at the 2019 Festival of Marketing.