A passion project. For 18 months I led redesign of National Rail Enquires. Looking at a complete overhaul of content, visual design, user experience and technology. Working with key stakeholders within Rail Delivery Group and leading a team of fantastic UX, UI and UR professionals.

I am fortunate to have been hands on for the majority of this project, leading discovery workshops and the creative direction.

https://www.nationalrail.co.uk/

During my time at Valtech I led design on the easyJet account for almost 2 years. During that time I oversaw a number of work-streams. This included a program of continuous improvements, quarterly innovation sessions and the creation of a new tool Inspire Me.

Inspire Me encourages browsing customers to become virtual tourists. With a conversational search interface, 100% instagram imagery that appeals to our target of generation easyJet customers.

On launch easyJet saw a progression to flight grid increase 25% (mobile) and 20% (tablet). Inspire me won Best Entertainment and Leisure Experience at the UXUK Awards in 2018.

I have spoken a number of times about the success of Inspire me, including at the 2019 Festival of Marketing.

Tevva are UK leaders in the production of Hydrogen Electric Trucks. In 2022 they launched a new brand, I supported this launch leading the rapid creation of a new website and supporting launch assets such as a digital kiosk.

Tactical launch done, I have since been working with Tevva to provide product design consultancy, helping Tevva to evolve their customer journey blueprint, go-to market plan and building a strong relationship with key stakeholders at the highest levels.

I led the winning pitch for this and subsequent 10 week discovery, leading a mix discipline team located in the UK and the Netherlands. We identified, designed and user tested core user journeys which enabled easyJet to go live with an MVP.

This work was done during easyJet’s latest brand refresh, I provided consultancy to VCCP to ensure the brand would work across the digital estate.

Leading discoveries and workshops has always been a favourite of mine and a key part of my role. Understanding problems, user needs and business goals, is essential to be able to come up with effective strategies.

In my work I look to balance the tried and tested with new ways of doing things. Asking questions, always thinking of the user and exploring the exciting new solutions technology brings us everyday.

I’ve led discoveries and workshops for clients that have included Henry Schein, NHS, Rail Delivery Group, LNER, Tevva, easyJet and OneTrading.

LNER was the first fully remote session. As we locked down I replanned and executed a virtual inspiration and ideation co-design session. I invited additional guests from Valtech globally to join LNER stakeholders, ending with around 20 participants and a plethora of amazing ideas. You can read more about it here: https://www.valtech.com/en-gb/blog/virtual-ideation-with-lner/

OneTrading are an exciting new Crypto trading brand who recently came to market after spinning out of Bitpanda. Working directly with OneTrading’s new leadership team, including the CEO, I led a lean brand creation programme so that they could launch to market with something that inspired them and would appeal to their young audience.

We had one of the best creative briefs ever, which was simply the word ‘Tron’. Having confirmed this was a reference to the film I led the team to create their stunning new brand.

Working with the NHS Business Services Authority has always been great. Wonderful people working really hard to look after NHS employees.

With the marketing team, I explored how to increase uptake to the NHS Pension scheme, looking at marketing and engagement across an employee life cycle. This saw me present to department heads and key stakeholders in Newcastle.

Using the GDS discovery framework I was part of a team looking at the NHS BSA website. Its role, objectives, user needs and brand aspirations.

I’ve had a number of engagements for Schroders and Schroders Personal Wealth, beginning with working onsite for 10 months at Schroder’s London Head Office to deliver a new digital experience across their global estate. That engagement saw me build relationships with other areas of the business such as Cazenove.

More recently for Schroders Personal Wealth, I supported the delivery of a new site, building out a stronger product team and providing strategic consultancy, benchmarking their customer journey against competitors, identifying user pain points and opportunities for innovations which was presented to the CMO.

Luxury brands demand attention to detail not just in design but in interaction. I led new conceptual design work for De’Longhi.

These concepts were developed in partnership with senior UI developers and UX consultants where we crafted ideas for interaction. It’s always a joy to collaborate in this way.